P&G’s Marc Pritchard slams objections to his attempt to clean up digital

Procter & Gamble’s chief brand officer Marc Pritchard has dismissed objections to his attempts to clean up the digital ad ecosystem, calling out those that might try to justify not adhering to his demands and pointing out what he calls “head fakes” – myths that are standing in the way of digital becoming more transparent and accountable.
In a speech he is set to give at the ANA’s Media Conference 2017 later today (2 March), Pritchard will once again speak about