P&G: We need to build stronger brand identities online

Procter and Gamble (P&G) says it will increase investment in its digital capabilities, as it admits it needs to have “stronger” brand positioning online.
The FMCG company behind brands including Always and Gillette released its full year results today (27 July). Net sales stand at $65.1bn (£49.7bn), which is unchanged from the year before and includes a two percentage point impact from foreign exchange. Organic sales increased 2%.
Speaking on a results call, the company&rsq