P&G, Virgin Atlantic, Carlsberg: Five things that mattered this week and why

Carlsberg on how it decides whether to ‘innovate or renovate’
Carlsberg is looking to revitalise its brand portfolio following the arrival of vice-president of marketing Liam Newton 18 months ago. That started with Carlsberg Export, and there are plans to overhaul Tetley and its namesake lager brand Carlsberg over the next few months.
But Newton takes an interesting approach on how to revitalise those brands. Some, says Newton, need innovation such as introducing new brews, whil