28-09-2017 13:14 via marketingweek.com

P&G rethinks advertising to make it more accessible

Procter and Gamble (P&G) has overhauled its advertising to be more inclusive, with “most of its ads” now suitable for blind people.
The consumer goods company says it is on an “ongoing journey” to place diversity and inclusivity at the heart of the business, but only began to implement changes to its advertising to reflect this over the last year.
Those changes include adding audio descriptions to ads, which sees an audio narrative placed on top of the content to desc
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