P&G, Netflix & Trump: 5 things that mattered this week

P&G calls on industry to ‘clean up the media supply chain’
Last weekend, Procter & Gamble’s chief brand officer Marc Pritchard delivered what Marketing Week columnist Mark Ritson said was “the biggest marketing speech for 20 years”.
He called on the industry to increase transparency around media buying and viewability and criticised the “murky” supply chain.
“We have a media supply chain that is murky at best and fraudulent at worst. We ne