P&G, John Lewis & Lidl: 5 things that mattered this week

Lidl lets customers vote on Christmas prices
Lidl unveiled an ‘industry first’ social media initiative that allows customers to crowdsource the prices of select Christmas products. The Twitter-based strategy means the more customers tweet about a featured Lidl product, the lower its final price will be.
The Lidl ‘Social Price Drop’ (a concept created by agency 360i Europe) started on Monday (21 November) with Christmas lobster. And thanks to people tweeting, it will