P&G, Diageo and Three: 5 things that mattered this week

Unilever and P&G are pulling back from price promotions
The amount of marketing spend FMCG brands such as Unilever, Mondelez and Procter & Gamble (P&G) put into promotions has come under the microscope as they start to question if the balance has tipped too far in discounting’s favour.
P&G’s chief financial officer Jon Moeller argued that growing the business by significantly increasing promotion spending would be “a pyrrhic victory”.
The challenge of