P&G CEO: We will be the disruptors in our industry

Procter & Gamble faces disruption from a number of angles, but its CEO believes a focus on innovation, spotting fast growth areas and an increasing focus on ecommerce can help it weather the storm.
“We are riding the wave of this dynamic environment rather than being hit by it… we will be the disruptors in our industry,” said CEO David Taylor, speaking on an analyst call this afternoon following its full-year results.
Taylor pointed to ecommerce as a particular area of gr