P&G, Bupa, Shell: 5 things that mattered this week and why

Gillette ‘#metoo’ ad sparks applause and criticismGillette’s brand bosses must have known they had something controversial on their hands when they decided to weigh in on the #metoo debate with a short film calling out ‘toxic’ male behaviour and demanding change. They might not have expected it to drum up quite so much debate, however,
Within hours people were split, with some loudly applauding the brand’s decision to tackle such a difficult subject while othe