14-01-2019 08:48 via marketingweek.com

P&G, Boohoo, Brexit: Everything that matters this morning

P&G evokes #MeToo movement with new Gillette ad
Proctor & Gamble (P&G) is asking men to take a fresh look what it means to be their best, 30 years after introducing the Gillette tagline ‘The Best a Man Can Get’.
The FMCG giant is rolling out a new campaign and charitable programme celebrating the stories of men who are make a positive impact, underpinned by a new advert highlighting the effects of toxic masculinity. Evoking the #MeToo movement, the ‘We Believe&rsqu
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