P&G, Adidas, YouTube: Everything that matters this morning

YouTube courts brands with premium content
YouTube is attempting to turn around a disastrous start to 2017, which has seen a number of big-name brands pull advertising for the service, with a focus on premium content and celebrity tie-ups at its annual Brandcast event in the US.
The video site trotted out a number of celebrities, including James Corden, Kevin Hart and Ellen DeGeneres, who will all appear in original series on the free, ad-supported service. It is part of a big push into original