09-08-2019 13:32 via marketingweek.com

Paddy Power kicks off Premier League season with ‘killer’ content push

Presenter Kelly Cates and ex-pros Jon Walters and Steve Sidwell on Liquid Football.As the 2019/2020 Premier League season kicks off tonight (9 August) with the clash between Champions League winners Liverpool and newly promoted Norwich City, Paddy Power is ratcheting up its focus on becoming the bookmaker of choice for football fans.
The gambling brand is going all-out on high-profile content with the release of a 48-page Premier League preview magazine and the launch of Liquid Football, a weekl
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