Oscar winner Asif Kapadia on collaborating with Burberry

“Storytelling is always important. Without storytelling there’s nothing really,” states Oscar- and Bafta-winning director Asif Kapadia.
“I want audiences to go away and think about [what they’ve just seen]. I want them to revisit it and maybe see something else, whether it’s a one-minute film, a TV movie or a feature film. You’ve got to get into their head and under their skin, and that always comes from a story or an idea that’s original.”