Orange is winning Euro 2016 sponsorship battle as McDonald’s struggles

The mobile network brand, which topped a list tracking 10 sponsors with a score of 71 points, was credited for driving engagement through personalisation in its ongoing #OrangeSponsorsYou campaign.
“Despite having diminished brand visibility in the UK, Orange has done a very good job to drive engagement, personalisation and originality through a campaign whose call to action #OrangeSponsorsYou is asking for fan selfies – this in turn ensures that Orange’s brand is being closely