22-10-2019 13:08 via marketingweek.com

Opportunity lies at the edge of acceptability, so get comfortable there

Hipster. It’s an insult these days, a byword for pretentiousness. Hipsters are to blame for the proliferation of skinny jeans, beads, check shirts, tattoos and fixed-wheel bikes.
Back in the 1940s, hipsters were associated with jazz and alternative lifestyles. Jack Kerouac’s novel On the Road novel would see them as outside  ‘normal’ society.
About 20 years ago, a new hipster emerged from Brooklyn, New York and from East London. What started out as a number of people
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