Online ad market faces investigation over competition concerns

A government report has urged the competition watchdog to investigate the online ad market over concerns about the dominance of Facebook and Google both in terms of ad revenues and their increasing control of publishers’ online distribution.
The Cairncross Review, which looked into the future sustainability of the UK news industry, found that online publishers face a growing threat from Google and Facebook. And it has urged the Competition and Markets Authority (CMA) to investigate the on