One marketer on falling out of and back in love with big brands

Sue Chidler’s marketing career began more than 30 years ago with a job interview in French. Fresh out of university with two degrees – one in French, Spanish, business and politics, and a post-graduate qualification in international business – she started applying for “anything that looked semi-interesting”, which is when she landed her first job at Puma in 1987.
It came as a bit of a surprise at the time, given the interviewers said they would pay her travel expen