One luxury brand on why retailers must do ‘less, but better’

The Rebecca Minkoff store in LA. Image courtesy of Rebecca Minkoff.With closures on the high street and the exponential growth of online shopping, the viability of physical retail in 2018 has never come under so much scrutiny.
However, the shift from product-heavy showrooms to spaces, dedicated as much to experience and culture as they are to selling clothes, is nothing new in the luxury sector.
The direction of luxury retail is all about a philosophy of ‘less, but better’ explains A