One in four businesses ‘unprepared’ for new data laws

A quarter of marketers believe their companies are ‘unprepared’ and a third don’t expect to be compliant when new EU data laws come into effect in 2018, according to new data.
The survey from the DMA finds that awareness of the EU General Data Protection Regulation is increasing, from 53% in June 2016 to 66%. Plus, marketers ‘personal’ feeling of preparedness has increased from 49% to 71% over the same period.
However, 26% believe their companies are not prepared a