One CMO on why his background in sales was an ‘amazing foundation’

Like many people in their final year at university, Guy Longworth didn’t know what he wanted to do when he graduated. On the advice of his father, he applied to a number of big companies that offer training programmes, and says he was “very fortunate” to land a role at Procter & Gamble in the sales department.
He describes his four years at P&G as an “amazing foundation” and despite spending all his time on the sales side, it was during his time at the FMCG