On a roll: How Greggs’ CEO Roger Whiteside reignited the brand

Beloved for its cheap sausage rolls and steak bakes, Newcastle-based Greggs has been a staple on the British high street for years. Yet, at the turn of the decade, this established position looked incredibly shaky.
In the year ending 29 December 2012, Greggs saw pre-tax profits fall 2.2% to £51.9m as it blamed wet weather – much like it had throughout the year’s consecutive quarterly sales declines – for the slump. Greggs was called “lacklustre” by some retail