Olympics 2016: Samsung dominates the conversation as sponsors struggle to generate buzz

Samsung has had by far the most effective campaign among the headline Rio Olympic sponsors, according to the latest Brand Agility Index study by PR firm Waggener Edstrom Communications [WE].
Since the opening ceremony last Friday (August 5), the tech brand has racked up 14,000 mentions globally, with Coca Cola the next closest having amassed 5,651 mentions. And with an index ranking of 36 points, Samsung is currently the best performing sponsor of the Rio Olympics.
Samsung
14,000 mentions
Coca-C