'Old Town Road' has rejuvenated Wrangler jeans, CEO says

Lil Nas X, the artist behind the chart-topping song "Old Town Road," has breathed much-needed life into the Wrangler jeans brand.
The singer mentions Wrangler in his hit song, which has held the top spot on the Billboard 100 chart for a record-breaking 18 weeks and counting.
The CEO of Kontoor Brands, the parent company of Wrangler, told Kim Bhasin of Bloomberg that the endorsement was making Wrangler more popular with a wider audience.
Watch Kontoor Brands trade live.
"Wrangler on my booty." Th