Old Navy is poised for an unlikely comeback thanks to millennials and moms

Old Navy could be headed for a comeback, thanks to millennials and moms.
In its most recent quarter, sales were flat, but according to RBC Capital Markets, the brand is primed to rule the back to school market.Old Navy is dominating the back-to-school shopping market pic.twitter.com/BPWnruQx6L— Hayley Peterson(@hcpeterson) August 23, 2016
RBC surveyed 540 women, with 57% of the group consisting of millennials and 43% of the group consisting of mothers. The research noted tha