25-09-2017 08:50 via marketingweek.com

Oath, Instagram, Unilever: Everything that matters this morning

Oath launches first global advertising campaign
Oath, the company which combines Verizon, AOL and Yahoo, has launched its first global advertising campaign #BuildYourBrand, which is set to a soundtrack from Public Enemy rapper Chuck D.
Underscoring the company’s differentiators across mobile, video and data for advertisers, publishers and partners, the campaign is more B2B focused. It communicates Oath’s ability to build strong brands that capture the imagination of modern consumers.
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