O2’s marketing boss on why the time is right to move on from ‘Be more dog’

The ‘More for you’ campaign breaks on TV today with a spot focused on O2’s ‘Priority’ loyalty programme. It features a man followed round by a gift box, an analogy for the range of deals and offers available to O2 customers. Future ads will focus on different aspects of O2’s service and aim to promote its connectivity, flexibility and its tie-up with the NSPCC to help children stay safe online.
Speaking to Marketing Week, O2’s marketing director Nina Bi