NPS, footfall, martech: 5 killer stats to start your week

1. Just 10% of brands in the UK excel at customer experience
Only 10% of brands in the UK have a net promoter score (NPS) of 40 or more, with logistics, energy and water emerging as the worst sectors for delivering on customer satisfaction.
Insurer NFU Mutual (70) is the company with the highest NPS in the UK. This is followed by First Direct (63), Volvo (49), Netflix (49) and Amazon (44).
By industry, the tech sector has the strongest overall NPS (36), followed by automotive (31) and media (25