24-08-2017 08:30 via marketingweek.com

Nokia: It will take us less than 10 years to catch Apple and Samsung

The new Nokia 8 smartphone has impressed criticsEven if right now it’s a Samsung Galaxy or iPhone that sits in your palm, there’s no denying Nokia’s salience as a brand. Long before app stores were even a thing, the Nokia 3310 introduced millions of us to the concept of mobile phones thanks to its user-friendly interface, robust design and, err, Snake.
But while Nokia will always muster up warm feelings of nostalgia, there remains question marks over whether the brand possesse
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