No quick win: Brands must commit to long-term wellbeing goals to drive change

Committing to wellbeing is no short-term fix and must be hardwired into the way organisations operate.
It is for this reason that Direct Line Group’s marketing director Mark Evans believes businesses need to consider how the short-lived nature of CMO tenure is affecting wellbeing.
“Because CMOs have a short tenure they focus on the short-term results aspect,” he argues, adding that only with time in the job do senior leaders commit to “people building” as opposed to