Nissan on driving ‘deeper engagement’ through its Formula E sponsorship

Nissan’s Formula E racing car for the new season.Formula E has risen in popularity worldwide ever since the first electric racing cars took to the track in Beijing for the championship’s maiden season in 2014. Over the past four years a host of brands have explored the benefits of getting involved early in this emerging sport including Audi, Virgin Racing, Panasonic and now Nissan.
Last October, the Japanese car manufacturer said it would be setting up its own team for the fifth sea