Nils Leonard: ‘More agencies need to have marketers in their mix’

Many would describe Nils Leonard as the archetypal ad man having spent his life agency side, latterly as the chief creative officer role at Grey London. That is until earlier this year when he crossed the divide into marketing by launching Halo, a premium coffee pod brand.
His move brand side put him on a steep learning curve, exposing him to some of the nuts and bolts of marketing that at times seemed a million miles away from the celebrated creative work produced by Grey under his stewardship,