Nike, Coca-Cola, EasyJet : 5 things that mattered this week and why

Has Nike got the targeting right with its Colin Kaepernick ad?
Few campaigns have split opinion quite like the Nike ad that features Colin Kaerpernick. For many, Kaerpernick is someone to admire for standing up for racial injustice. For others, his decision to take the knee during the national anthem at NFL games is disrespectful. And so reactions to the campaign have been both hugely positive and hugely negative.
Nike must have known that its decision would prompt both outrage and acclaim. The