NHS credits ‘simplicity’ of Missing Type as it takes the campaign global

NHS Blood and Transplant is taking its ‘Missing Type’ campaign global as it looks to build on the success of what its assistant director of marketing Jon Latham claims is the organisation’s “most successful campaign ever”.
The new activity is rolling out globally today (16 August), with New Zealand and Australia the first to go live followed by countries in Asia including Singapore and Japan, the UK and Europe, and then America, Canada and Brazil. In total 25 b