31-08-2017 12:03 via feedproxy.google.com

NFL ratings are set to make a comeback this season

The National Football League's TV ratings look to be back on the upswing.
That's according to UBS, which uses the NFL's preseason viewership as an early indicator for how many eyeballs the league's more coveted regular season broadcasts will attract.
NFL higher-ups could use some good news after ratings of regular season games in 2016 fell 8% on a year-over-year basis, according to UBS analyst Doug Mitchelson. Luckily, preseason matchups drew 12% more viewers this year, signaling a rebound
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