Next: We won’t retaliate against Amazon, we will learn from them

Earlier this month, Amazon launched the first big-budget advertising campaign for its new own-label Find fashion brand. The Find collection, which includes hero pieces such as a red, floral wrap dress and hot pink sock boots, as well as more timeless pieces such as a plaid trench coat, looks to be targeting the same everyday consumer of high street fashion brands such as M&S and Next.
However, Next chief executive Lord Wolfson insists his business isn’t in competition with Amazon or lo