Next on increasing online marketing spend: We wish we’d started three years ago

Next CEO Simon Wolfson has admitted the retailer had been slow to see the opportunity in online marketing and the digital customer experience, but says Next has “learned a lot of lessons” from online competitors as it looks to innovate digitally at a much quicker pace.
“I wish we’d started this investment three years ago,” Wolfson told Marketing Week, speaking at Next’s annual general meeting today (23 March).
“We’ve just significantly increased ou