Next generation of marketers want job security over ‘cutting-edge’ brand experience

The next generation of marketers are more likely to want to work at a multinational or established British firm than at an innovative startup, according to new research.
The study, conducted by the Chartered Institute of Marketing (CIM), finds 64% of those aged 17 to 19 who left school or college in the past six months and are interested in a career in marketing would prefer to work for a multinational (36%) or an established British firm (28%). Just 11% of those questioned say they would choos