Next cuts print and TV ad spend after seeing ‘impressive’ results from digital

Next is planning to more than double its digital marketing budget in 2019 – funded by a dramatic reduction in investment above-the-line media and catalogue production.
Speaking at a press briefing this morning (25 September), chief executive Simon Wolfson told Marketing Week that print, TV and direct mail “definitely” no longer deliver the level of ROI they once did, while digital is generating “impressive” returns.
That means Next is looking to increase its digita