News UK unveils ‘polite’ advertising model with mobile video push

The launch, which is done in partnership with News UK’s video ad tech company Unruly, is part of a wider push by the publishing brand to make video a central part of its brand strategy.
News UK is planning to invest “millions of pounds” in original video content across its portfolio, creating thousands of videos across The Times, The Sunday Times, The Sun and The Sun on Sunday. As well as recorded video, News UK will experiment with live video and create over 100 videos a&