New rules hit gambling brands targeting under-18s

New standards will limit the way gambling brands advertise online to protect children from the potential risks associated with “irresponsible” advertising.
Coming into force on 1 April, the guidelines devised by the Committees of Advertising Practice (CAP), which is responsible for writing and maintaining the UK advertising codes, will prohibit online ads for gambling products being targeted at individuals likely to be aged under 18. These standards cover all digital media including