New online ad laws ‘put future of the web in danger’

Online advertisers face stricter rules on how they track people across the web and target advertising as the EU looks to reinforce online privacy.
The EU’s ePrivacy proposals would require all web browsers to ask users if they want to opt-in to tracking. Currently browsers are automatically set to allow tracking with users having to opt out.
There will also be “simpler rules” on cookies, so internet users do not have to click on a banner every time they visit a website as is c