22-10-2018 08:45 via marketingweek.com

Netflix, Philip Morris, Ryanair: Everything that matters this morning

Tobacco company Philip Morris launches stop smoking campaign
Philip Morris is launching a new campaign today to encourage smokers to give up cigarettes. The Hold My Light campaign aims to persuade smokers to go smoke-free by encouraging friends and family to offer rewards in the first 30 days of quitting.
The campaign suggests four ways to give up cigarettes, including going cold turkey, using nicotine patches, vaping and using heated tobacco products.
The £2m campaign will run across dig
Read more »