01-02-2017 11:00 via marketingweek.com

Netflix and YouTube enter top 10 best brands list for first time

For the first time, YouTube and Netflix have made it into the top 10 in YouGov BrandIndex’s annual list of the UK’s top brands, showing the growing value consumers place on online streaming sites.
Netflix and YouTube took sixth and ninth position respectively with buzz scores of 11 and 9.9, while BBC iPlayer maintained its position on the list with a score of 11.8.
The ranking is based on YouGov’s BrandIndex buzz scores across a 52-week period. These are a measure of the publi
Read more »