Netflix and YouTube are among UK’s most talked about brands

For the first time YouTube and Netflix have made the top ten on YouGov’s list of the UK’s top brands, as video content and streaming sites show no signs of slowing down this year.
Netflix and YouTube took sixth and ninth positon, with buzz scores of +11 and +9.9, while BBC iPlayer maintained its position on the list with a score of +11.8.
The list is based on YouGov’s BrandIndex buzz scores across a 52-week period. These are measured by the public’s perception of a brand