Nestlé’s global head of marketing on why he hates ‘data-driven marketing’

Tom Buday, global head of marketing and consumer communications at Nestlé, was at the Dmexco ad tech conference to talk innovation and digital disruption. Marketing Week caught up with him to pick his brains on data, creativity and his advice for marketers starting out in 2016.
Why is it important for brands to be at the forefront of technology innovation?
It is important for three reasons. First, technology is affecting consumers’ lives, changing the way they live and interac