06-03-2017 09:00 via marketingweek.com

Nestlé, Nike and Twitter: Everything that matters this morning

Nestlé pledges to cut 10% of sugar by 2018
Nestlé has announced it will remove 10% of the sugar content from all its snacks in the UK and Ireland by 2018.
The company, which makes brands such as KitKat, Quality Street, Smarties and Yorkie, said it was responding to public health concerns around obesity levels and unhealthy food.
Nestlé also stated that it would not replace sugar with artificial sweeteners and would instead look at other ways of designing its products. &ldqu
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