Nectar and IBM on why brands shouldn’t rush into launching AI chat bots

Speaking at Marketing Week’s Supercharged event today (4 July), Jeremy Waite, an evangelist at IBM, claimed too many marketers were rushing over to AI technology prematurely.
Citing IBM data, he claimed four out of five CMOs were overwhelmed by the challenges they face over the next five years. Subsequently, he questioned why so many were in such a rush to move into the complicated area of AI.
“People spend too much time looking at the shiny new technologies when they don’t eve