NBCUniversal may start running fewer ads on its TV networks

NBCUniversal hosted a collection of top executives in the media and advertising business on Tuesday in New York, promising to tackle some of the thornier issues facing the industry – such as people increasingly trying to avoid ads.
The group included leaders from Google, Twitter, Facebook, AT&T and Fox.
NBCU's sales lead Linda Yaccarino urged the industry to embrace data, push for better transparency, and better respect consumers. She even hinted at running fewer ads on NBCU's TV