Navigating the martech maze: How to get started

You know a sector is getting complicated when experts start referencing a diagram called a ‘supergraphic’. That is how Scott Brinker refers to his illustration of the 6,829 marketing technology (martech) solutions marketers can choose.
That’s a baffling number of suppliers, even for those in the know. For most marketers, whose core skills don’t revolve around APIs and cloud-based web services, it’s inconceivable. And yet, to not only function but succeed in a compe