NatWest says ‘pride’ is returning to the brand as it launches diversity push

NatWest has launched a new campaign celebrating the diversity of modern cricket, as it looks to tie up its brand values with its cricket sponsorship.
NatWest has inked a new deal with the England and Wales Cricket Board [ECB] to become principal partner following a 36-year association with the sport.
The ‘Cricket has no boundaries’ campaign is primarily out-of-home, with billboards featuring inspirational messages that utilise inspirational figureheads such as Ebony-Jewel Rainford-Br